Crisis communication for a popular “Schwinger”

A special case for communication specialist Janine Geigele: Martin Grab, 39, one of Switzerland’s most successful Schwinger, was convicted of doping; both the A- and B-tests were positive. Grab, who resigned in May of this year, asserts his innocence and appears “shaken, shocked, insecure”. Geigele is at his side with the public: informing the media openly and honestly, being available and answering questions. Crisis communication is one of the pillars of geigele.com.